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Posts Tagged ‘advertising’

BTM 28: 10x Business Growth By Working Smarter with Joe Kashurba

In today’s episode, we welcome Joe Kashurba. Joe started a freelance web design business when he was in high school and grew it into a digital agency with a world-class team and clients around the world.

He went from building $300 websites to building $30,000 websites and managing six-figure digital advertising budgets for some of the largest manufacturing and construction companies.

Joe now advises and mentors freelance web designers and digital agency owners on how to develop and scale their businesses. There are a lot of takeaways on how he was able to do that and in this episode, we talk about the benefits of working smarter rather than harder and how increasing your prices will actually bring you more clients.


We also delve into the world of virtual teams, advertising and the marketing strategies you can use to help you attract your ultimate clients and your ultimate deal. If you’re an aspiring entrepreneur or web designer looking for some key tips on how to start scaling your business today, this episode is for you.


Key Points From This Episode:

  • Find out how Joe got to where he is today through a high school band.
  • How Joe’s rebellious mindset propelled his entrepreneurship.
  • Building what you want versus what other people want.
  • Will people really buy your product or service if it’s cheaper?
  • Find out how Joe began to grow his initial freelance work.
  • The avenues to take to get new clients and attract customers.
  • Testing to find the one thing that works – and scaling it.
  • Why results are not always linear and immediate.
  • Tips for hiring your first virtual team or virtual contractor.
  • Using the Over Flow Model versus the Production Line Model.
  • Discover how Joe started designing $30,000 websites.
  • Who, What and Why: Key strategies for finding your first few clients.
  • Advice for entrepreneurs: Pick anything and get into business!




Links Mentioned in Today’s Episode:

Kashura Web Design –

Joe Kashurba Website –

The New Psycho-Cybernetics 

Audible Trial –

17 Hats App –

BTM 23: Conversions, Remarketing and Disruptive Advertising with Chris Dayley

On this episode we welcome Chris Dayley, a highly successful entrepreneur in the digital marketing space. Chris is the founder of Dayley Conversion, an A/B testing guru, CRO speaker, and User Experience proponent. He started his own company with the ultimate goal of achieving lifestyle design.

Chris eventually got the opportunity to merge his company with Disruptive Advertising, a digital marketing company whose mission is to improve lives through results based relationships. The company specializes in three key areas; PPC management, site testing and optimization, and analytics.

Chris envisions a world where every business tests their ideas, where touching a computer screen doesn’t leave a fingerprint, and where lightsabers are real. He is always pushing the boundaries of A/B testing and disrupting the website design space. His story is truly amazing, so stayed tuned as Chris teaches us about conversions, where to get your website traffic from and how to capitalize on leads.


Key Points From This Episode

  • When Chris first knew that it was time to start his own company.
  • The importance of setting specific goals and giving your all to an opportunity.
  • Understanding the idea of A/B testing and conversion rate optimization.
  • Challenges Chris faced when he first started his business.
  • Developing the skills to transition towards growing your business.
  • How Chris used mediation to process every challenge in his life.
  • Knowing when to hire people to support the growth of your business.
  • Focusing on creating processes and systems to successfully delivery consistent quality.
  • Successfully navigating a merger and making a significant impact.
  • What Disruptive Advertising offers and Chris’ role within the company.
  • Understanding the value of capitalizing on conversion rate optimization strategies.
  • Using Facebook marketing to build awareness around your product.
  • Taking advantage of retargeting and create conversions for your business.
  • Understanding what a conversion means for different companies.
  • The benefit of testing to determine the most effective marketing message.
  • The best strategy for split-testing; what works best for your business.
  • Retargeting and remarketing from a PPC standpoint; Facebook and Google.





Links Mentioned in Today’s Episode:

Dayley Conversion 

Disruptive Advertising 

A/B Testing Starter Guide 

Before The Millions Facebook 

The 4-Hour Workweek 

BTM 07: How $12 Can Create a Passive 6-Figure Location Independent Business with Earnest Epps

Today we are speaking to e-commerce coach Earnest Epps. Earnest is an online entrepreneur and is really killing it in the game right now with his 6-figure businesses. He is the CEO of Ur Sales Force with almost 10 years of marketing and sales experience, Earnest has been able to take both offline and online marketing strategies to combine them into a marketing powerhouse. He is a professional with a unique combination of digital marketing, sales management, project management, traditional marketing, business and technical skills.

Earnest possesses the expertise to combine these skill sets into a full program management life cycle for a cost effective digital marketing solution, sales force and/or marketing strategy.

In addition, continuing to grow in leadership and knowledge, excel in innovative technology applications, as well as develop world-class solutions to real world challenges. In today’s episode Earnest shares with us on his life, how he transitioned from a corporate hustler to an online mogul and how his business is continuously growing.

Key Points From This Episode:

  • Earnest shares with us on how he got to where he is today, starting with 19 year old Earnest.
  • Hear how Earnest went from door-to-door sales to being a Marketing director.
  • Find out what made Earnest pursue his online business journey.
  • Learn why Earnest chose to go into online business in particular.
  • Discover how network marketing benefited Earnest in the long run.
  • Understand how success principles can be used in multiple different fields.
  • Hear what Earnest’s goal was at the time and how he went about achieving his goal.
  • Find out what drop shipping is and what it does.
  • Discover how not having to trade his time for money got Earnest excited.
  • Understand how Earnest’s investment of $12.50 has grown to a company set for 7 figures.
  • Hear how Earnest was able to do all this so fast, while having a full time job.
  • Find out how Earnest found ways to add value to his customers.
  • Learn what a USP (Unique Selling Proposition) is and how to benefit.
  • Hear how to grow your reach with paid advertising through using different avenues.
  • Earnest tells us that a good standard conversion rate online is 1%.
  • Find out where to get started if you’re looking to sell products online.
  • Discover what you need to get an online business started.
  • Hear how to distinguish whether or not to start advertising on Google PLA’s or Facebook Ads.
  • Find out how Earnest overcame struggles and difficulties to get where he is today.
  • Learn what happened with Earnest’s mind shift and how his goals changed,
  • Hear about some of Earnest’s travels.
  • Earnest shares with us about how he got fired from his corporate job.




Links Mentioned in Today’s Episode:

Earnest Epps —

Earnest Epps on Twitter —

Earnest Ur Sales Force —

Robert Kiyosaki’s book, The Guide to Investing

Drop Ship Lifestyle —

Shopify —

Google Analytics —

Adwords —