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Posts Tagged ‘marketing’

BTM 23: Conversions, Remarketing and Disruptive Advertising with Chris Dayley

On this episode we welcome Chris Dayley, a highly successful entrepreneur in the digital marketing space. Chris is the founder of Dayley Conversion, an A/B testing guru, CRO speaker, and User Experience proponent. He started his own company with the ultimate goal of achieving lifestyle design.

Chris eventually got the opportunity to merge his company with Disruptive Advertising, a digital marketing company whose mission is to improve lives through results based relationships. The company specializes in three key areas; PPC management, site testing and optimization, and analytics.

Chris envisions a world where every business tests their ideas, where touching a computer screen doesn’t leave a fingerprint, and where lightsabers are real. He is always pushing the boundaries of A/B testing and disrupting the website design space. His story is truly amazing, so stayed tuned as Chris teaches us about conversions, where to get your website traffic from and how to capitalize on leads.


Key Points From This Episode

  • When Chris first knew that it was time to start his own company.
  • The importance of setting specific goals and giving your all to an opportunity.
  • Understanding the idea of A/B testing and conversion rate optimization.
  • Challenges Chris faced when he first started his business.
  • Developing the skills to transition towards growing your business.
  • How Chris used mediation to process every challenge in his life.
  • Knowing when to hire people to support the growth of your business.
  • Focusing on creating processes and systems to successfully delivery consistent quality.
  • Successfully navigating a merger and making a significant impact.
  • What Disruptive Advertising offers and Chris’ role within the company.
  • Understanding the value of capitalizing on conversion rate optimization strategies.
  • Using Facebook marketing to build awareness around your product.
  • Taking advantage of retargeting and create conversions for your business.
  • Understanding what a conversion means for different companies.
  • The benefit of testing to determine the most effective marketing message.
  • The best strategy for split-testing; what works best for your business.
  • Retargeting and remarketing from a PPC standpoint; Facebook and Google.





Links Mentioned in Today’s Episode:

Dayley Conversion 

Disruptive Advertising 

A/B Testing Starter Guide 

Before The Millions Facebook 

The 4-Hour Workweek 

BTM 17: Physical Products vs Affiliate Marketing with Digital Nomad Derek Pankaew

Today we welcome Derek Pankaew, Performance Marketing Manager at KIND and Co-founder of Flexr, the world’s first foldable, travel-friendly pullup bar. Derek is also the founder of E-Commerce companies such as, an online site for all things foosball tables, and Nutrabear, a vitamin gummy bear company. Derek has years of experience with organic and paid marketing channels and was responsible for managing the supply of these products in addition to sourcing manufacturers and suppliers. He’s sold multiple six figures in information products, and has done the same with physical products.

In this episode Derek discusses how he got involved in the digital marketing industry and what led him to starting successful e-commerce companies. He also talks about his latest venture, FLEXR and gives advice and tips to anyone wanting to get into the e-commerce world.


Key Points From This Episode:

  • At what point Derek decided to drop school and someday become an entrepreneur.
  • How Derek grew his skillset in the internet marketing space.
  • When Derek started utilizing his skills to create his own business.
  • Hear how Derek started off in affiliate marketing and why it’s difficult as a first-timer.
  • The transition from affiliate marketing to e-commerce.
  • Why it’s easier to sell physical products than digital products.
  • Understanding Derek’s WHY for building big businesses.
  • The importance of paying attention to the long term.
  • Discover how FLEXR came about.
  • How Derek incorporated the Nutrabear business model to be successful.
  • Find out what a typical day is like in the life of Derek.
  • Hear about Dan’s travel rewards course, Travel Hacking.
  • Understand why Peter Thiel’s book, Zero to One is one of Derek’s favorite books.
  • Discover where Derek invests his money.
  • Derek’s mentors throughout his career that have helped him get to where he is today.
  • Getting into e-commerce and learning through doing. 






Links Mentioned in Today’s Episode:

Derek Pankaew


Robert Kiyosaki’s book, Rich Dad, Poor Dad

Get Free Flights With Travel Hacking!

Peter Thiel’s book, Zero to One

BTM 11: Custom Suits & Pressure Washing but it’s really Branding with André Phillipe van den Broeck

On today’s show we welcome Andre P. van den Broeck, the founder and CEO of Gleam Bin Cleaning and Pressure Washing Services and André Philliipe, a mens custom tailoring company. That company has actually won multiple award in the Dallas, Fort Worth area, including Dallas’ A-List award for Best Gentleman’s Clothing and four months later he signed a contract with a 2.5 billion dollar company. André is a creator of things and connector of people and opportunities. He creates new brands and breathe life into brands who need it. He specializes in defining the tone, pace, voice and narrative of brands and help get that message out to the world.


André connects dots for businesses and individuals alike. He lives to make make these connections because he believes we are all only a hand shake away from the next level. In today’s episode we figure out how he came up from his beginnings. This talk is inspirational and it speaks to the notion of persevering and seeing your vision through all the way to the end.


Key Points From This Episode:

  • André takes us back to the beginning and how he got started in business.
  • Hear how André’s parents getting a divorce impacted a clear change in his life.
  • Learn how André started a cleaning business to make extra money.
  • Find out how André got into his entrepreneurial mindset through hard work.
  • Understand why André moved away from the business because of time constraints.
  • Discover why André started a real estate company that sold brand new homes.
  • How he lost everything, spending all of his money and what he did to recover from it.
  • Learn how André got into creative recruiting and why that was a major catalyst.
  • Find out how working in advertising got André on the path to where he is today.
  • André explains how he started André Phillipe Menswear through his own experience.
  • Understand how the André Phillipe brand grew and started winning awards.
  • Hear André’s experience through the process of branding himself and growing the business.
  • Advice for structuring partnership in a business, and avoiding crucial mistakes.
  • Learn why it’s important to know each other’s strengths and weaknesses.
  • How Gleam came about through André’s experience with a trash can.
  • Find out what’s on the horizon for André and his businesses.
  • Discover why Napoleon Hill’s book, Think and Grow Rich, is a book André recommends.
  • How André sacrificed relationships, perception, money and time to get where he is.
  • Why success is a three step process, and how you can implement it in your own life.
  • Discover why failure is only an option for people who choose failure as an option.




Links Mentioned in Today’s Episode:

Gleam Pressure Washing

André Phillipe’s Website

André Phillipe Menswear on Twitter

Think and Grow Rich by Napoleon Hill

BTM 10: Power of Thought Leadership – 3 Million Downloads and Counting with Joe Fairless

Real Estate mogul Joe Fairless is the founder of Fairless Investing and currently owns almost $170 million in real estate. He designs his life so that he can spend time pursuing his passions and purpose. His life’s purpose is helping people achieve financial success. Joe believes that when he helps other achieve financial success, they too can use their time to pursue their own passions and purpose. However, before following his dreams, Joe worked paycheck to paycheck, and eventually started investing in learning more about real estate while working a full-time job in advertising. He went to seminars, read books, and received mentorship from people who had done what he wanted to do. By the time he left advertising in December 2012, Joe owned four single family homes that produced monthly income. It wasn’t enough to live off of but it sure helped out, considering he no longer had a job.


On today’s show, Joe shares with us not only about his real estate ventures, but also about his world famous podcast, The Best Real Estate Investing Advice Ever Show, also known as The Best Ever Show. Joe’s podcast is the world’s longest running daily real estate podcast, and he is a top podcaster in the business world. Today we dive into how Joe actually came from humble beginnings, more about his thought leadership platform, and how it has helped him grow his audience.


Key Points From This Episode:

  • Why Joe left his full-time job, despite being the youngest VP of a New York City advertising agency.
  • How to know when your job is not right for you, and the importance of doing work that matters.
  • How Joe got started on his entrepreneurial journey and cultivated his thought leadership platform.
  • What it means to sample life experiences and learn from top achievers.
  • How Joe used standup comedy to improve his public speaking.
  • Why being yourself and opening up to others, creates much stronger relationships.
  • The importance of a life coach and how they impact your entrepreneurial journey.
  • How Joe shifted his mindset and tactics to find success in the podcasting realm.
  • The strategies Joe used to grow his podcast to over three million downloads.
  • Understanding when do push on and put in more effort, despite a lack of results.
  • The importance of consistency, not only in work, but in your daily routine of life.
  • Find out more about how Joe structures his goals in 5 and 10 years terms.
  • How living in the same apartment for 9 years before the millions got Joe to where he is today.




Links Mentioned in Today’s Episode:

Joe Fairless —

Joe’s book – Best Real Estate Investing Advice Ever

Before the Millions Resources Page 

Before the Millions Facebook Group

Tony Robbins Website

Tony Robbins’ TED Talk

Entrepreneur on Fire

Robert O. Young and Shelley Redford Young’s book, The pH Miracle: Balance Your Diet, Reclaim Your Health

Crucial Conversations Tools for Talking When Stakes are High and Audio Companion


BTM 08: Fake It Til You Make It: 1st Million Pounds with Marketing Phenom Mark Asquith

Today on the show we welcome Mark Asquith. Mark is a marketing mogul, and he subscribes to the mantra “fake it till you make it”. Mark is the founder of Excellence Expected, the founder of design, brand and web agency Hacksaw and the host of WordPress service Podcast Websites. As well as being a keynote speaker, Mark also helps business owners navigate their lives and optimize their results using his unique mix of experience and straight talking.

In today’s episode, we chat to Mark about how he went from doing contract work to building his own businesses and achieving his milestone of one million pounds in revenue. We speak about online marketing, how to create an Avatar for your business, the first steps to growing your business and much more!

Key Points From This Episode:

  • Mark tells us a bit about his history and where and how he started out.
  • Hear how Mark spotted a opportunity and was prepared to act.
  • Find out what Mark learnt through the process of going from contract work to starting his own business.
  • Discover how Mark started his first business, a design agency.
  • Learn why Mark thinks his business failed because he doesn’t know what he was doing.
  • Understand what online marketing is and whether there is money to be made in that market.
  • Hear what an Avatar is and how to go about creating an Avatar for your business.
  • Mark shares on how and when he achieved his milestone of one million pounds in revenue.
  • Find out how Mark’s relationship with John Lee Dumas came about.
  • Learn how Mark recognized the need for Podcast Websites.
  • Discover how Excellence Expected got started and how the idea for it came about.
  • Hear what Mark’s focus and target market is through his different businesses.
  • Find out some of Mark’s first steps to helping people grow their businesses.
  • Mark tells us about one of the biggest challenges he has had to overcome.
  • Discover some of Mark’s daily habits by hearing more about his daily routine.
  • Hear why the Branson book is one of Mark’s favorites.
  • Find out what sacrifices Mark knew he had to make before he could get to where he is.
  • Learn who was essential to Mark’s growth before the millions, and why.
  • Discover why people are scared to be bold and take risks.
  • And much more!



Links Mentioned in Today’s Episode:

Mark Asquith —

Mark’s Free coaching —

Hacksaw —

Podcast Websites —

John Lee Dumas —

Harmonious Clan —

Evernote —

Richard Branson’s book: Losing my Virginity