BTM122: Your Real Estate Brand Must Create Authority with Seth Ferguson

Seth Ferguson, today’s guest, is recognized as a real estate industry leader. With a decade of high-performance experience behind him, he has excelled in building businesses in several branches of real estate. Seth began his career in real estate on the residential brokerage side, when he got the idea to create his first product, a book!

With his first book, seth realized the power of positioning himself as a thought leader as will as the power of adding value to others while the book single handedly created more sales for Seth’s business.

He went on to build on the idea of being an authority in the real estate space to reach the masses and to generate more revenue. Seth faced a critical moment in his life where he lost everything he owned to his former spouse but reframed his story and turned it into victory.

Today Seth is a TED talk speaker, podcaster, author and investor that continues to build his brand around real estate to get to his real estate goals that much quicker.



Key Points From This Episode:

  • How a Realtor can drive more sales by writing a book
  • The type of products and services that help your real estate business
  • How to raise capital through brand building
  • Where marketing is going in 2020 and why video is important
  • Seth’s transition from single family to multifamily
  • What Seth did when his ex took everything, including his real estate



Links Mentioned in Today’s Episode:

Seth’s Website

Recommended Book:

Rich Dad Poor Dad by Robert Kiyosaki

Listen to this books for free!

Lifestyle Design App:

Google Calendar

BTM 95: Test Your Message, Brand Yourself, Grow Your Business with Ralph DiBugnara

As a mortgage banker with an eye on millennial demographic and a reputation as a media liaison, Ralph is redefining the role of the banker in today’s buyer centric real estate market. There is a new world real estate game and if you’re not branding yourself in the 21st century no matter your age or background, Ralph believes that you are missing out on so much opportunity.

On today’s show we discuss exactly what it means be become a niche brand as a real estate investor, professional or entrepreneur. In today’s world, its becoming more and more imperative to carry an online/social media presence to grow and expand your business. If you haven’t yet thought about social media as a source for business, this episode is for you.


Key Points From This Episode:

  • Where interest rates are heading in 2019
  • 08 crash from a New York brokers’ point of view
  • The millennial buyers market share
  • How to use PR to brand yourself
  • Using Instagram to grow your business
  • How to test your message


Links Mentioned in Today’s Episode:

Ralph’s Website

Before the Millions Book:

Unbreakable by Tony Robins

Listen to this books for free!

Lifestyle Design App: LinkedIn


Before The Millions Workshop: Create and Grow Your Real Estate Portfolio

Before The Millions Mastermind: Expand Your Real Estate Related Business and Life




BTM 24: How a Brand Boosting Book Can Build Your Business with Julie Broad

Today on the show, we welcome Julie Broad. Julie is a bestselling Amazon author, the President of Book Launchers and has had a fascinating entrepreneurial journey in the real estate niche.

Julie bought her first duplex at age 23 and self-published her first book in 2013. Julie was told by publishers that her book wouldn’t sell, but her book crushed the publishers’ predictions by soaring to Number One, overall, in Canada. Four years later and her book is still making big sales!

Although Julie is currently writing her third book, her main focus today is to help self-publishers sell their work, as well as non-writers boost their brands and gain credibility through their books. This is done through her Book Launchers program; where her and her team help entrepreneurs and professionals go from concept to copies in half the time.

In this episode, Julie shares why she believes writing a book is equivalent to getting a degree. She is going to teach us how to establish ourselves as an authority in our field, how to energize our brands, how to publish our book and make sure that it rises to the top of the pack. If you’ve ever thought about writing a book but you’re scared, this is the episode for you!


Key Points From This Episode:

  • How Julie became an entrepreneur and her “Freedom 35” plan.
  • The lessons Julie learnt from real estate and why she wrote her first book.
  • Learn more about the first real estate deal Julie made at age 23.
  • Why an MBA will equip you to be an employee, not an entrepreneur.
  • How Julie survived the 2008 crash through her mantra: “Keep pressing play.”
  • Why the best time to dig for deals is when the going gets tough.
  • Discover what prompted Julie to build a brand and self-publish her book.
  • The mistake Julie made that cost her US $12,000 when self-publishing.
  • How to know if you should write a book and the questions you should ask yourself.
  • Learn more about Julie’s company, Book Launchers, and its success stories.
  • How to self-publish your book: steps, tips, processes and how to launch.
  • Common mistakes entrepreneurs make when writing their book.
  • How to make sure that your book isn’t boring.



[spp-tweet tweet=”“I didn’t have a plan. I didn’t know what the heck I was doing… and that’s how I wrote my first book.” — Julie Broad”]

[spp-tweet tweet=”“Entrepreneurial life is hell. It is a rollercoaster of emotions. It is scary. It is really not for everybody.” — Julie Broad”] 

[spp-tweet tweet=”“Whenever it is rough, that is the best time to be out there finding deals.” — Julie Broad”]

[spp-tweet tweet=” “Get uncomfortable and the rewards will be there.” — Julie Broad”]


Links Mentioned in Today’s Episode:

Have More Influence Website 

More Than Cashflow by Julie Broad

Book Launchers Website

Pitch Anything by Oren Klaff


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BTM 11: Custom Suits & Pressure Washing but it’s really Branding with André Phillipe van den Broeck

On today’s show we welcome Andre P. van den Broeck, the founder and CEO of Gleam Bin Cleaning and Pressure Washing Services and André Philliipe, a mens custom tailoring company. That company has actually won multiple award in the Dallas, Fort Worth area, including Dallas’ A-List award for Best Gentleman’s Clothing and four months later he signed a contract with a 2.5 billion dollar company. André is a creator of things and connector of people and opportunities. He creates new brands and breathe life into brands who need it. He specializes in defining the tone, pace, voice and narrative of brands and help get that message out to the world.


André connects dots for businesses and individuals alike. He lives to make make these connections because he believes we are all only a hand shake away from the next level. In today’s episode we figure out how he came up from his beginnings. This talk is inspirational and it speaks to the notion of persevering and seeing your vision through all the way to the end.


Key Points From This Episode:

  • André takes us back to the beginning and how he got started in business.
  • Hear how André’s parents getting a divorce impacted a clear change in his life.
  • Learn how André started a cleaning business to make extra money.
  • Find out how André got into his entrepreneurial mindset through hard work.
  • Understand why André moved away from the business because of time constraints.
  • Discover why André started a real estate company that sold brand new homes.
  • How he lost everything, spending all of his money and what he did to recover from it.
  • Learn how André got into creative recruiting and why that was a major catalyst.
  • Find out how working in advertising got André on the path to where he is today.
  • André explains how he started André Phillipe Menswear through his own experience.
  • Understand how the André Phillipe brand grew and started winning awards.
  • Hear André’s experience through the process of branding himself and growing the business.
  • Advice for structuring partnership in a business, and avoiding crucial mistakes.
  • Learn why it’s important to know each other’s strengths and weaknesses.
  • How Gleam came about through André’s experience with a trash can.
  • Find out what’s on the horizon for André and his businesses.
  • Discover why Napoleon Hill’s book, Think and Grow Rich, is a book André recommends.
  • How André sacrificed relationships, perception, money and time to get where he is.
  • Why success is a three step process, and how you can implement it in your own life.
  • Discover why failure is only an option for people who choose failure as an option.


[spp-tweet tweet=”“I could sell it, but I couldn’t execute against it. That was the downfall of it.” — @apvstyle “]

[spp-tweet tweet=”“Whether you’re hiring employees or bringing on a partnership, set the expectation that you’re not just working together, you’re doing life together.” — @apvstyle”]

[spp-tweet tweet=”“It’s not about what kind of business am I starting; it’s do I feel like I can start a brand and accelerate past the competition?” — @apvstyle”] 

[spp-tweet tweet=”“Failure is only an option for people who choose failure as an option.” — @apvstyle”]


Links Mentioned in Today’s Episode:

Gleam Pressure Washing

André Phillipe’s Website

André Phillipe Menswear on Twitter

Think and Grow Rich by Napoleon Hill


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BTM 10: Power of Thought Leadership – 3 Million Downloads and Counting with Joe Fairless

Real Estate mogul Joe Fairless is the founder of Fairless Investing and currently owns almost $170 million in real estate. He designs his life so that he can spend time pursuing his passions and purpose. His life’s purpose is helping people achieve financial success. Joe believes that when he helps other achieve financial success, they too can use their time to pursue their own passions and purpose. However, before following his dreams, Joe worked paycheck to paycheck, and eventually started investing in learning more about real estate while working a full-time job in advertising. He went to seminars, read books, and received mentorship from people who had done what he wanted to do. By the time he left advertising in December 2012, Joe owned four single family homes that produced monthly income. It wasn’t enough to live off of but it sure helped out, considering he no longer had a job.


On today’s show, Joe shares with us not only about his real estate ventures, but also about his world famous podcast, The Best Real Estate Investing Advice Ever Show, also known as The Best Ever Show. Joe’s podcast is the world’s longest running daily real estate podcast, and he is a top podcaster in the business world. Today we dive into how Joe actually came from humble beginnings, more about his thought leadership platform, and how it has helped him grow his audience.


Key Points From This Episode:

  • Why Joe left his full-time job, despite being the youngest VP of a New York City advertising agency.
  • How to know when your job is not right for you, and the importance of doing work that matters.
  • How Joe got started on his entrepreneurial journey and cultivated his thought leadership platform.
  • What it means to sample life experiences and learn from top achievers.
  • How Joe used standup comedy to improve his public speaking.
  • Why being yourself and opening up to others, creates much stronger relationships.
  • The importance of a life coach and how they impact your entrepreneurial journey.
  • How Joe shifted his mindset and tactics to find success in the podcasting realm.
  • The strategies Joe used to grow his podcast to over three million downloads.
  • Understanding when do push on and put in more effort, despite a lack of results.
  • The importance of consistency, not only in work, but in your daily routine of life.
  • Find out more about how Joe structures his goals in 5 and 10 years terms.
  • How living in the same apartment for 9 years before the millions got Joe to where he is today.



[spp-tweet tweet=”“The more you are yourself, the more magnetic you become.” — @joefairless “]

[spp-tweet tweet=”“We live in an instant gratification culture and it’s sort of ridiculous how we don’t put in the work.” — @joefairless”]


Links Mentioned in Today’s Episode:

Joe Fairless —

Joe’s book – Best Real Estate Investing Advice Ever

Before the Millions Resources Page 

Before the Millions Facebook Group

Tony Robbins Website

Tony Robbins’ TED Talk

Entrepreneur on Fire

Robert O. Young and Shelley Redford Young’s book, The pH Miracle: Balance Your Diet, Reclaim Your Health

Crucial Conversations Tools for Talking When Stakes are High and Audio Companion



Access The Best Strategies, Tips & Advice!

Every week, we send an email sharing my best advice, tips and strategies related to Real Estate Investing. Each of these weekly emails contain relevant and actionable information that can help you no matter where you are in your investing journey.

Sign up to join our community