BTM205: List Stacking, Segmenting and Sifting for Motivated Seller Leads with Tyler Austin
Growing tired of building bombs and traveling for the Air Force, Tyler Austin – today’s guest, got started in real estate when he was 24 as a way to achieve personal and professional freedom. After a failed $10,000 marketing campaign for his first deal, he’d built a successful investing business that broke him out of debt over the next 2 years. Soon after Tyler founded REISift, a bootstrapped SaaS in Proptech helping real estate investors scale their sales and marketing.
Key Points From This Episode:
- $10,000 “wasted” in first Direct Mail campaign
- The $30,000 profit deal that made Tyler quit his job
- The importance of List Stacking
- How to properly run your CRM
- How to systematically account for your motivated seller leads
- How to get the most profit out of your list
- www.beforethemillions.com/sift
Links Mentioned in Today’s Episode:
Recommended Book:
The Go Giver by Bob Burg
Listen to this book for free with Audible!
Lifestyle Design App:
Google Notion
BTM195: Marketing For Leads That Create 1,000 Deals with Danny Johnson
Danny Johnson, today’s guest, has been doing wholesales and fix n flips since 2003. What started out as 6-10 deals per year quickly ramped up once Danny figured out a better way to market. Rather than market to properties on the MLS, Danny shares how is started marketing directly to sellers then watched his business explode practically overnight.
Key Points From This Episode:
- How relevant is Driving for Dollars in 2021 and beyond
- Why investors should stay away from the MLS
- The mindset of a seller that goes through your marketing
- How to remain relevant in a hot market
- Why so many investors throw away most of their good leads
Links Mentioned in Today’s Episode:
Recommended Book:
Rich Dad Poor Dad by Robert Kiyosaki
Lifestyle Design App:
BTM106: Marketing Autopilot: Fortune in the Follow Up with Gary Boomershine
With a family legacy in the real estate niche, and a long successful career in enterprise and emerging technology markets, Gary Boomershine noticed the glaring opportunity to leverage people, processes and technology to gain a leg up in a changing and competitive marketplace. As he worked to develop and use the initial product and service, he saw his real estate business flourish by allowing him to work smarter – not harder and focusing on the one thing that makes money – talking to sellers and making offers.
On today’s episode, we talk with Gary about scaling our real estate business, more specifically through our sales and marketing efforts. We talk heavily about lead capture, lead management and lead follow up. The fortune in this industry is in the follow up so this episode is gold for building a great follow up system.
Key Points From This Episode:
- Making money vs. being wealthy
- How to calculate your hourly rate
- What is OPT, OPE and OPR
- How a CRM can benefit your Real Estate Business
Links Mentioned in Today’s Episode:
Before the Millions Book:
Traction by Gino Wickman
Samurai Selling by Chuck Laughlin
How I Raised Myself From Failure to Success in Selling by Frank Bettger
Listen to this books for free!
Lifestyle Design App: Workflowy
Special gift from Gary and Daray for the BTM listeners – Click here!