BTM187: Inside Sales Agents, Facebook Ads & Negotiating Tactics for Investors with Gustavo Castro

Gustavo Castro, today’s guest, runs one of the largest inside sales teams for real estate in North America. They make about 50K outbound calls a day, set 100 appointments a day and have over 600 active real estate clients.

On today’s show Gus highlights the power of an ISA (inside sales agent) and how to best utilize one in today’s competitive economy. Gus also knows how to fill the front end of his sales funnel with facebook ads and close on the backend with great negotiating tactics – all on today’s episode.

Key Points From This Episode:

  • Why become an entrepreneurial asset in someone else’s business
  • The power of asking yourself… ‘What’s the worst that could happen?’
  • The difference between a virtual assistant and inside sales agent
  • The future of phone marketing
  • Gustavo’s facebook lead generation strategy
  • Cost per lead vs cost per acquisition

Links Mentioned in Today’s Episode:

Gustavo’s Website

Recommended Book:

Rich Dad, Poor Dad by Robert Kiyosaki

Listen to this book for free!

Lifestyle Design App:

Ring Central

BTM 23: Conversions, Remarketing and Disruptive Advertising with Chris Dayley

On this episode we welcome Chris Dayley, a highly successful entrepreneur in the digital marketing space. Chris is the founder of Dayley Conversion, an A/B testing guru, CRO speaker, and User Experience proponent. He started his own company with the ultimate goal of achieving lifestyle design.

Chris eventually got the opportunity to merge his company with Disruptive Advertising, a digital marketing company whose mission is to improve lives through results based relationships. The company specializes in three key areas; PPC management, site testing and optimization, and analytics.

Chris envisions a world where every business tests their ideas, where touching a computer screen doesn’t leave a fingerprint, and where lightsabers are real. He is always pushing the boundaries of A/B testing and disrupting the website design space. His story is truly amazing, so stayed tuned as Chris teaches us about conversions, where to get your website traffic from and how to capitalize on leads.


Key Points From This Episode

  • When Chris first knew that it was time to start his own company.
  • The importance of setting specific goals and giving your all to an opportunity.
  • Understanding the idea of A/B testing and conversion rate optimization.
  • Challenges Chris faced when he first started his business.
  • Developing the skills to transition towards growing your business.
  • How Chris used mediation to process every challenge in his life.
  • Knowing when to hire people to support the growth of your business.
  • Focusing on creating processes and systems to successfully delivery consistent quality.
  • Successfully navigating a merger and making a significant impact.
  • What Disruptive Advertising offers and Chris’ role within the company.
  • Understanding the value of capitalizing on conversion rate optimization strategies.
  • Using Facebook marketing to build awareness around your product.
  • Taking advantage of retargeting and create conversions for your business.
  • Understanding what a conversion means for different companies.
  • The benefit of testing to determine the most effective marketing message.
  • The best strategy for split-testing; what works best for your business.
  • Retargeting and remarketing from a PPC standpoint; Facebook and Google.



[spp-tweet tweet=”“To me, a good lifestyle is not just making good money, but being able to enjoy my life.” — @Chrisdayley“] 

[spp-tweet tweet=”“If you don’t already have that entrepreneurial drive and spirit on your own, it’s hard to develop that.” — @Chrisdayley“]

[spp-tweet tweet=”“When people get confused and distracted, they don’t convert.” — @Chrisdayley“]


Links Mentioned in Today’s Episode:

Dayley Conversion 

Disruptive Advertising 

A/B Testing Starter Guide 

Before The Millions Facebook 

The 4-Hour Workweek 


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BTM 17: Physical Products vs Affiliate Marketing with Digital Nomad Derek Pankaew

Today we welcome Derek Pankaew, Performance Marketing Manager at KIND and Co-founder of Flexr, the world’s first foldable, travel-friendly pullup bar. Derek has years of experience with organic and paid marketing channels and was responsible for managing the supply of these products in addition to sourcing manufacturers and suppliers. He’s sold multiple six figures in information products, and has done the same with physical products.

In this episode Derek discusses how he got involved in the digital marketing industry and what led him to starting successful e-commerce companies. He also talks about his latest venture, FLEXR and gives advice and tips to anyone wanting to get into the e-commerce world.


Key Points From This Episode:

  • At what point Derek decided to drop school and someday become an entrepreneur.
  • How Derek grew his skillset in the internet marketing space.
  • When Derek started utilizing his skills to create his own business.
  • Hear how Derek started off in affiliate marketing and why it’s difficult as a first-timer.
  • The transition from affiliate marketing to e-commerce.
  • Why it’s easier to sell physical products than digital products.
  • Understanding Derek’s WHY for building big businesses.
  • The importance of paying attention to the long term.
  • Discover how FLEXR came about.
  • How Derek incorporated the Nutrabear business model to be successful.
  • Find out what a typical day is like in the life of Derek.
  • Hear about Dan’s travel rewards course, Travel Hacking.
  • Understand why Peter Thiel’s book, Zero to One is one of Derek’s favorite books.
  • Discover where Derek invests his money.
  • Derek’s mentors throughout his career that have helped him get to where he is today.
  • Getting into e-commerce and learning through doing. 



[spp-tweet tweet=” “I was shocked at how easy it was to sell physical products compared to digital products.” — @dpankaew “]


[spp-tweet tweet=”“Pay more attention to the long term.” — @dpankaew”]


[spp-tweet tweet=”“I think cryptocurrencies have a much brighter future.” — @dpankaew “]


Links Mentioned in Today’s Episode:

Derek Pankaew


Robert Kiyosaki’s book, Rich Dad, Poor Dad

Get Free Flights With Travel Hacking!

Peter Thiel’s book, Zero to One


Access The Best Strategies, Tips & Advice!

Every week, we send an email sharing my best advice, tips and strategies related to Real Estate Investing. Each of these weekly emails contain relevant and actionable information that can help you no matter where you are in your investing journey.

Sign up to join our community