BTM122: Your Real Estate Brand Must Create Authority with Seth Ferguson
Seth Ferguson, today’s guest, is recognized as a real estate industry leader. With a decade of high-performance experience behind him, he has excelled in building businesses in several branches of real estate. Seth began his career in real estate on the residential brokerage side, when he got the idea to create his first product, a book!
With his first book, seth realized the power of positioning himself as a thought leader as will as the power of adding value to others while the book single handedly created more sales for Seth’s business.
He went on to build on the idea of being an authority in the real estate space to reach the masses and to generate more revenue. Seth faced a critical moment in his life where he lost everything he owned to his former spouse but reframed his story and turned it into victory.
Today Seth is a TED talk speaker, podcaster, author and investor that continues to build his brand around real estate to get to his real estate goals that much quicker.
Key Points From This Episode:
- How a Realtor can drive more sales by writing a book
- The type of products and services that help your real estate business
- How to raise capital through brand building
- Where marketing is going in 2020 and why video is important
- Seth’s transition from single family to multifamily
- What Seth did when his ex took everything, including his real estate
Links Mentioned in Today’s Episode:
Recommended Book:
Rich Dad Poor Dad by Robert Kiyosaki
Listen to this books for free!
Lifestyle Design App:
BTM 73: Money Isn’t Everything with Omar Khan
Omar Khan is a manager at the Dallas, Texas private equity firm Boardwalk Wealth. Omar is a CFA charterholder with 10 years of experience investing across real estate and commodities. He has completed $3.7 billion in capital financing and M&A transactions. Omar has also syndicated large multi-million dollar deals across the US and Advised high net-worth individuals and entrepreneurs on real estate portfolio allocations.
On today’s episode, we talk about escaping the rat race, finding the right multifamily deals, underwriting them and sourcing capital – international and domestic. Omar shares his story of graduating during the 2008 market crash and how he 10x his efforts to start his career in finance and real estate. You’ll learn how you can leverage your W-2 income to invest in real estate and why underwriting is the most important piece of the investment process.
Key Points From This Episode:
- Why investing time in growing your network will 10x your income
- Top questions to ask yourself before investing in real estate
- Importance of visualizing your success and knowing what your strengths are
- What makes a good underwriter and how to analyze multifamily deals
Links Mentioned in Today’s Episode
Omar’s Website: https://www.boardwalkwealth.com/
Omar’s Favorite Books:
Thinking, Fast and Slow by Daniel Kahneman
Great Expectations by Charles Dickens
Download any 2 audio books for free when you try audible for 30 days: https://beforethemillions.com/book
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BTM 64: Bigger & Faster Using Commercial Apartment Buildings with Chad Doty
Chad Doty has 12 years of experience as a multifamily investor, but he wasn’t born with real estate in his blood. Originally, Chad was a management consultant for Arthur Andersen. Watching that company meltdown prior to him making partner made him realize that letting outside circumstances control his life wasn’t for him.
So Chad then founded his own consulting company, only to realize he was simply trading time for money. Determined to control his own destiny, Chad decided to leverage commercial multifamily real estate to develop recurring, passive income. He formed 37th Parallel Properties, a private real estate acquisitions and asset management rm.
As the CEO of 37th Parallel Properties, Chad specializes in syndicating multifamily investments. His offerings allow investors access and opportunities to generate stable streams of tax-advantaged passive income and equity growth without needing to manage the property themselves.
Through this approach, Chad helps investors get access to tax-advantaged apartment investments that can produce income and equity growth that have historically retained their value through economic downturns and nationally cycles. Chad is a proven multifamily veteran with over 12 years of investing experience, another 10 years of management consulting experience, and $325 million dollars in real estate transactions.
On today’s episode, we talk with Chad about his story of growing up with his family and how working with his father taught him the importance of work ethic at an early age. Chad’s father gave him the book Think & Grow Rich at the age of 18 and Chad started to listening to inspiring and motivational speakers including Les Brown. Chad knew he wasn’t an entrepreneur but he did have a desire to learn and improve his life for himself and his family.
Chad talks about how he had a burning desire for more freedom and control after working in corporate after college. You’ll learn what inspired Chad to get into real estate and the purpose behind choosing multifamily as a the primary asset class for his investing.
We also talk about advice for any professionals who are currently investing in their 401K and what might be a good mix for investing to achieve financial freedom for you and your family. Chad shares with us the number # 1 reason his primary focus is multifamily (earning twice the money with half the time).
We breakdown the the biggest difference between investing in residential vs. commercial real estate properties and how Chad’s biggest failure set up him up for success. Lastly, we wrap up the episode discussing the benefits of investing in multifamily apartment buildings and how to handle downturns in the real estate investment market.
Key Points From This Episode:
- The story about Chad’s wife telling him she was pregnant with their son switched his mindset to focus on gaining more time, freedom, money, control and be there for his son
- Chad shares he didn’t grow up in real estate but rather picked it as a business analyst. He found that it had the best features that he wanted to build a wealth and get scale from people and time. After doing further research on real estate investing, he decided that multifamily was best real estate asset class.
- Amazing advice for any professionals who are currently investing in their 401K and how they should go about investing
- How you can decide what is a good mix when starting out in investing or should you focus on what investments are given to you as a default
- Chad shares how his failures as an entrepreneur later set him up for success
- The differences between residential vs. commercial real estate investing (trends, markets, etc.)
- The # 2 life-changing things Chad implemented to improved his business (the theory of constraint and shifting your business to scale from how and what vs. why and who
- Breakdown of types of residential properties (under 4 units) vs. commercial real estate (5 units +)
- The main benefits of going big (purchasing multi family vs. single family/triplex/duplex)
- At one point Chad had 100 cash flowing homes there was a market ()
- The #1 myth in real estate about finding and financing a good deal (tip: money flows to people who know what they’re doing)
- The lending environment with smaller real estate deals vs. multi family/commercial
- Daray and Chad share their best advice on how to handle a downturns when investing
- What classes of real estate Chad looks for and why (class A, B, C, etc.)
Links Mentioned in Today’s Episode
Chad’s Website: https://37parallel.com/
Recommended Books/Websites:
Chad’s Favorite Books:
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BTM 46: 30-Year Officer On How To Never Have To Worry About Money with David Sweeney
David Sweeney, today’s guest, is currently a lieutenant with the Seattle Police Department. He’s been with SPD for over 30 years! At the early age of 53, he made a life decision to start investing in cash flow real estate.
Today, David is an active real estate investor and a licensed Windermere real estate agent in Washington State. He enjoys helping people achieve their real estate goals. On this episode he provides a wide array of knowledge whether you are an investor, a flipper, or a homeowner, he provides actionable knowledge and inspiration for all walks of life. If you think it’s too late to start investing, you’re wrong!
If you want to learn how you can never have to worry about money again, this episode is for you!
P.S We’re Hiring! —–>>>> click here for job openings
P.P.S Live Q&A this Thursday @ 1pm CST! —–>>>> click here to join
Links mentioned in the show:
Crushing It in Apartments and Commercial Real Estate: How a Small Investor Can Make It Big
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BTM 41: Is Your Primary Home An Asset or Liability with Apartment Investor Joseph Gozlan
Is your home an asset or liability? Find out on today’s show.
We had the pleasure of interviewing multifamily investment specialist, Joseph Gozlan. In our conversation, we learn more about multifamily properties, the pitfalls of single family investing, and how individuals can participate in multifamily investments with their retirement dollars.
Joseph, the founder of EBG Acquisitions. Leading group acquisitions of over $10MM in real estate and providing asset management services to a portfolio of 156 units and growing. Joseph has over 17 years of experience in the software industry, 12 of which working for publicly traded companies such as GameStop and JCPenney which enhanced his business acumen, analytical skills and “big picture” perspective, all skills that he leverages in his real estate business.
We spend a good amount of our conversation explaining how and why you may want to view your primary home in a different light..
You don’t want to miss this one!
Links mentioned in the show:
One on One Coaching with Daray
Access The Best Strategies, Tips & Advice!
Every week, we send an email sharing my best advice, tips and strategies related to Real Estate Investing. Each of these weekly emails contain relevant and actionable information that can help you no matter where you are in your investing journey.